Message Deliverability: Avoid Spam, Maximize Reach

When Levi sends messages on your behalf, deliverability is everything.
Even the best automation can fail if your emails or SMS end up in spam folders or filtered by carriers.
This guide explains how to keep your sender reputation clean, maximize open rates, and ensure every lead receives your message.

📬 Why Deliverability Matters

Every message Levi sends represents your business.
Poor deliverability doesn’t just lower conversion rates — it affects your domain reputation, customer trust, and brand visibility.

Goal: Make sure your automations reach inboxes and phones reliably, without being flagged or throttled.

⚙️ Step 1 — Authenticate Your Domain (Email Only)

Email authentication proves that Levi is allowed to send on your behalf.
Without it, major providers like Gmail or Outlook may treat messages as suspicious.

1. Go to Settings → Messaging → Email Domain.

2. Add your sending domain (e.g., yourbusiness.com).

3. Levi will generate three DNS records:

   • SPF — authorizes Levi’s mail servers.

   • DKIM — signs outgoing messages cryptographically.

   • DMARC — instructs mail providers on how to handle failed verifications.

4. Add these records to your domain registrar (GoDaddy, Cloudflare, etc.).

5. Click Verify once DNS propagation completes.

✅ Once verified, you’ll see a “Domain Authenticated” badge next to your sender.

📱 Step 2 — Use a Verified SMS Sender ID

If you send SMS messages, carriers require that your identity be verified to prevent spam.

1. Navigate to Settings → Messaging → SMS Channels.

2. Submit your business name, industry, and use case description.

3. Once approved, you’ll receive a Registered Sender ID.

4. Use this ID consistently — switching numbers too often lowers trust.

💡 Tip: Avoid including shortened links (like bit.ly) in SMS — they often trigger carrier filters.

🧠 Step 3 — Maintain a Clean Contact List

Sending to bad or inactive addresses signals to providers that your domain is spammy.

Levi’s Contact Hygiene Report (under Analytics → Deliverability) helps you identify risky contacts automatically.

💬 Step 4 — Optimize Message Content

Even authenticated domains can land in spam if the content triggers filters.

Avoid:

• Overuse of ALL CAPS or exclamation points.

• “Spammy” keywords like Free!!!, Act now, Guaranteed profit.

• Heavy use of images without supporting text.

Do:

• Keep subject lines under 50 characters.

• Personalize with names and relevant offers.

• Add an unsubscribe or “stop” option (required by CAN-SPAM and GDPR).

💡 Pro Tip: Use Levi’s built-in Spam Score Checker before sending campaigns.

📊 Step 5 — Monitor Deliverability Metrics

Track your success and reputation inside Analytics → Deliverability Dashboard.

✅ Investigate spikes in bounce or complaint rates immediately — they may signal a technical or reputation issue.

🧩 Step 6 — Warm Up New Sending Domains

When using a new email or SMS sender, start small.

Warming up slowly tells providers your domain is legitimate and builds trust.

🧭 Summary

Total: 1 hour to secure your messaging reputation and maximize deliverability.